The Best of B2B Marketing Content: 10 Examples, visual content can help boost a viewer’s retention. Turn Your Top Posts Into A Slideshare. Common forms of content marketing in B2B include blogging, podcasting, email newsletters and infographics. Content- and traffic-based B2B lead generation ideas; 1. Engage your partners with animated games like Royal Caribbean. Royal … Learn more about B2B marketing and how you can generate more revenue through pipeline marketing. Starting from what is B2B marketing to its different formats, I am sure you have soaked-up everything. The point? Who says written content needs to be two-dimensional? As a crucial B2B content marketing tactic, this can be done with blog posts, infographics, charts, tables, or other pieces of content. Optimize for search engines (SEO). Sure, topics like engineering might be traditionally “unsexy.” But when leveraged and communicated in a storytelling manner, they can make for remarkable content. Get to know Brainrider, our leadership, what we stand for, and what makes us the right partner for your B2B marketing needs. 1. The next time you’re stuck, refer to this list of 15 creative ideas for B2B social media content. But in order for content to convert readers and incite growth, it needs to occasionally disrupt its audience's point of view. You may unsubscribe from these communications at any time. This one's for you, B2B Marketers. To connect with prospects before they know who you are, you need to share practical and useful “how to” topics related to your subject matter expertise. What have you learned that makes you do what you do so well, and how did you get there? We’re optimistic that the digital realm is full of strong B2B content marketing efforts -- and, we want to hear about them. Research can be as simple as looking up what your competitors are doing or finding keywords to use in your posts. With creative, effective content marketing ideas, you can elevate your B2B eCommerce sites to be an industry leader with a loyal following and customers in as little as a few months. All that being said, it can be hard to come up with great B2B content ideas for Instagram…which is where we come into play. It not only aligns with its brand -- after all, the company does provide technology to businesses that want hosting solutions for their visual content -- but it’s also just smart. Sharing useful, relatable first-hand accounts conveys empathy, which helps to invoke trust among readers. Creating good B2B content is, of course, about stellar writing and innovative ideas. We love how this newsletter illustrates the willingness of CB Insights to not take itself too seriously. MYOB recognizes that many businesses are figuring out accounting and financial decisions as they grow, so it’s created content that positions the brand as a go-to resource to help those businesses navigate each stage of their development. Stay up to date with the latest marketing, sales, and service tips and news. But what happens when you can’t come up with marketing content ideas? Do the campaigners know their audience? Here's the answer: "But I'm a B2B Marketer." Brainstorm content ideas. Much like some of the other remarkable B2B content we’ve come across, it curates not only different pieces of highly helpful content -- but also a variety of content formats. You have to maintain one that’s professional, yet still readable and friendly. Creating engaging content for your customers is a difficult task. With that in mind, the company recently "augmented" a presentation to its investors in a creative way. If you’ve ever wondered how to leverage the wealth of knowledge outside of your organization -- and inside your professional network -- here’s a great example. But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. Read about our values and review our open positions, Customized team of resources to fit your unique business needs. July 18, 2018. But off-site content diversifies your audience by engaging readers who might not have otherwise found your website. The Tax Time center, for example, is angled to fit the needs of both customer groups, providing tips for those just starting out, and guides for breaking through new stages of development. Sometimes it’s important to get your ideas down on paper. Every B2B marketer knows that content is critical. And so, under such subject lines as “so sad: tough to have a VC dad,” it includes relevant data. More established companies that need greater insight into all facets of their operations. It can quickly become unfocused. Please, please, please don’t neglect to incorporate visuals into your content strategy. It serves, reads the manifesto, to liberate the ideas and expertise that are “trapped in other people's heads.”. Expand beyond that copy ideas, Quora and groups on Linkedin and Facebook a. Can help portray brands ( and their people ) as candid and genuine you ’ re,! Used words by B2B marketers to take on among its other advantages, visual can. ’ ve invested time, energy and resource to create an entirely separate blog that isn’t even its... Create content that expanded far beyond the written word -- and that was one thing that made it so.. Topics that you can develop content that aligns with the Qualifio platform more crowded resources to fit your business. 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